SUPER C USING NIELSEN SYSTEM
By Adnews Staff
Super C grocery stores in Quebec is using A.C. Nielsen's category management program in all of its stores. In the past, the chain has just used the scanning data involving only random sampling. The move will help suppliers review product and category trends, and will enable them to develop promotional programs specifically suited to Super C and their related services. Super C has 27 stores in Quebec. It is a division of Epiciers Unis Métro-Richelieu Inc.
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