J&J MOVES ACCOUNT TO AMMIRATI
By Adnews Staff
Johnson & Johnson of New Brunswick, New Jersey has given its U.S. personal products business to Ammirati & Puris/Lintas, and its sister agency Lintas Worldwide, both of New York. Johnson officials in Canada were unavailable to comment on how the move would affect Canada. In Canada, the company works mainly with the U.S. agencies and MacLaren: McCann of Toronto. McLaren: Lintas and McCann-Erickson, both of Toronto, were merged earlier this year. Saatchi & Saatchi Advertising Worldwide of New York was the incumbent agency on the personal products account. It will still handle brands such as Tylenol and Mylanta. In the U.S., Johnson & Johnson uses DDB Needham Worldwide, McCann-Erickson Worldwide and Saatchi, all of New York.
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