AVON AND READER'S DIGEST FORM ALLIANCE
By Adnews Staff
The Reader's Digest Association of Pleasantville, New York and Avon Products have joined forces to increase their sales in five countries. Under the deal, Avon's direct selling representatives in Canada, Australia, New Zealand, Brazil and France will sell Reader's Digest magazine subscriptions and books to customers along with their regular health and beauty products and jewelery. As well, Reader's Digest will distribute Avon's brochures to its customers. Reader's Digest publishes Reader's Digest magazine, as well as general interest books in 12 languages, and markets them in 31 countries. Topics covered in the books include reference, how-to, history, health, travel, nature and religion. Avon sells beauty and related products in 120 countries through independent representatives. It also manufactures jewelery and markets a line of gifts and collectibles.