ROYALDIRECT MOVES INTO QUEBEC
By Adnews Staff
The Royal Bank of Canada launched its RoyalDirect telephone banking service in Quebec this week. Users dial up to learn their balances in all Canadian dollar accounts, transfer funds between accounts, pay bills, invest money and get information on all Royal Bank products and services by using a touch-tone phone. In addition, they can open an account or apply for a credit line, personal loan, mortgage or Visa credit card. Advertising for the Quebec service began last week using direct mail and print created by MacLaren: McCann of Toronto. RoyalDirect was introduced to Ontario a year ago. Last May, it was launched in all other provinces except Quebec.
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