INTRACORP DEVELOPING IN ONTARIO FOR FIRST TIME
By Adnews Staff
L.A. Ads launched a direct mail and print campaign this week for a condominium complex in Toronto being built by Intracorp Developments. Units are scheduled to be ready for occupation in June, 1997. In August, the Toronto agency launched a campaign using the same media for Intracorp's semi-detached housing development in Pickering, Ont. L.A. Ads won the Intracorp account for Ontario in June in a competition with one other Toronto agency. The company held an agency review when it moved into the Ontario market. Wasserman & Partners of Vancouver is the company's agency in that city which is where Canadian headquarters are located. Intracorp is a division of Intrawest, a publicly traded company with a portfolio which includes ski resorts such as Blackcomb at Whistler, Keystone in Colorado and Mont Tremblant in Quebec.