OWENS HIGHLIGHTS PINK PANTHER
By Adnews Staff
Scott Thornley & Company of Toronto is in the pink. The agency launched a campaign this week for Toronto-based Owens-Corning Canada's Fiberglas Pink Home Insulation that focuses on the product's new packaging. It uses TV, radio, print and point-of-sale materials with the tagline "Do it Right. Do it PINK. Do it Now." Consumers also have a chance to win $1000 worth of anything they want at stores selling building supplies. The new packaging features Owens-Corning's spokescat, the Pink Panther, and easy-to-follow instructions.
« Back Next »
Comments
blog comments powered by Disqus