CAMPAIGN TO HELP LUPUS VICTIMS
By Adnews Staff
Lupus Canada is launching a campaign on Oct. 1. It will provide a 1-800 information number, publicize symptoms so that victims will seek help sooner and send a message of hope and support. The campaign, created in-house, will use TV and radio PSAs, interior transit and direct mail. Milk carton advertising will be used in B.C., Alberta and Manitoba. Student calendars will be distributed at the University of Toronto and The University of Western Ontario in London, Ont.
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