ACA AD COURSE FOR NEOPHYTES
By Adnews Staff
The Association of Canadian Advertisers will once again hold its advertising management program for those new to the ad business. Intended for junior/assistant product managers, the 12-weeks of workshops will provide a basic introduction to advertising. The course will be coordinated and taught in part by Ian Fisher, president of the Advertising Educators Association. The other instructor is Ken Kirk, a professor at Sheridan College and consultant to Telemedia. The program starts Sept. 14, and runs one night a week. Topics covered are: the marketing mix, advertising strategy, sales promotion, advertising research, advertising budgets and new media such as the Internet. The cost of registration varies for ACA members and non-members, and there is an 'early bird special' for those who sign up before Aug. 10.