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AriZona Hard resumes bicycle promotion

Molson Coors is preparing a promotion for its AriZona Hard iced tea product line. Beginnning July 5, the brand will sell a limited number of branded bicycles on its website at <> for 99 cents. This will be the second year for this promotion. In addition, to promote the launch of a new flavour called Half & Half Iced Tea Lemonade, the brand will send product samples to media personalities who work in pairs.

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