CIBC conducts summer campaign
By Adnews Staff
CIBC has begun a new advertising campaign called “Effortless Banking,” intended to promote the bank as a way for consumers to enjoy summer without worrying about their finances. Developed by Juniper Park TBWA, the campaign consists of television, out-of-home, digital and social media advertising. Media work is being handled by Mediacom, with out-of-home elements created by Ima-Home Agency of the UK.
“For most Canadians, summer signifies freedom,” said Paul Little, group creative director at Juniper Park TBWA. “Long weekends, summer holidays, and spending more time with friends and family. However, this can result in spending more compared to other times of the year. The aim of this campaign is to capture the spirit of a carefree summer without being careless about your finances and remind CIBC clients that they can make the most of this time while still keeping their goals in check, because CIBC has their back.”