Mary Brown's Chicken sponsors Blue Jays
By Adnews Staff
Fast food chain Mary Brown's Chicken has signed a five-year sponsorship agreement with the Toronto Blue Jays baseball team. The chain will be the oficial chicken restaurant of the team, as well as the provider as its official chicken sandwich. In addition, Mary Brown's will open a location at the team’s home venue, the Rogers Centre. The agreement also includes national broadcast, digital and social media exposure.
“Our partnership with the Toronto Blue Jays is a game-changer for our brand,” said Jeff Barlow, vice-president of marketing at Mary Brown's Chicken. “There are many synergies between us and the Blue Jays, including a shared history as proud Canadian organizations, a shared commitment to supporting Canadian communities, and the shared experience of spending meaningful moments with family and friends. Mary Brown's fans have a passion for baseball, and we are thrilled to be part of memories made at Rogers Centre and with baseball fans coast-to-coast.”