Big Brothers Big Sisters conducts campaign
Big Brothers Big Sisters has begun a new national advertising campaign to coincide with BBBS month. The awareness campaign depicts the organization as “an essential intervention in adverse childhood experiences” by highlighting the ways in which it works to support the health and wellbeing of youth. In association with Rogers Sports & Media, the campaign will run on Rogers TV as well as on radio and billboards nationally, with a particular focus on Toronto. The campaign was developed by Humanity.