CIBC conducts cash-back campaign
By Adnews Staff
CIBC of Toronto has begun a national campaign in support of its CIBC Dividend Visa Infinite credit card. Developed by Juniper Park TBWA, the campaign focuses on the increased cash-back benefits of the card. The creative encourages users of the card to use their accumulated cash-back funds to treat themselves to something personally rewarding. The effort includes television commercials, online video, social media content, digital advertising and out-of-home elements.
“We wanted to showcase the joy of rewards, and how everyday spending with your CIBC Dividend Visa Infinite card can lead to something fun, a gift for yourself or loved ones,” said Esther Benzie, vice-president of marketing strategy and communication at CIBC. “Our CIBC Dividend Visa card portfolio now has the broadest range of bonus earning categories in market, so the rewards really can add up and make a difference.”