No Frills continues Haulerverse campaign
By Adnews Staff
Grocery store chain No Frills has begun a new phase in its ongoing “Haulerverse” campaign. The initiative involves the sale of a limited edition collection of branded merchandise online at <http://www.haulershop.com>. The merchandise features characters from the campaign’s comic book-style creative. To make a purchase, consumers must find a code word in the latest edition of the Haulerverse comic included in the chain’s weekly flyer. Only 100 of each product will be sold. No Frills is a subsidiary of Loblaw Companies. The Haulerverse campaign was developed by John St. of Toronto.
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