No Frills releases graphic novel
Grocery store chain No Frills has begun a new phase of its ongoing “Haulerverse” campaign consisting of a limited-edition graphic novel called Rise of the Frills. The 10-part story will be distributed as part of the chain’s digital flyer as well as online weekly at <http://www.haulerverse.com>. The graphic novel will depict the adventures of a group of shoppers seeking the best deals. No Frills is a division of Loblaw Companies.