Lay's rolls out new branding
Potato chip brand Lay’s has debuted a new logo and new packaging for the product line, its first in 13 years. The new branding is intended to look more modern and to better represent the various flavours of the line. The packaging now features radiating rings in a range of colours and larger pictures of featured ingredients, as well as a “Made in Canada” logo. Lay’s is a division of PepsiCo.