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Weber Shandwick moves to new workforce model

Public relations agency Weber Shandwick has introduced what it describes as a new “workforce innovation program” called Juice in response to the COVID-19 pandemic. According to the agency, the program is intended to “permanently redefine what it means to go to work for every team member at every level and in every office.”

Elements of the program include a permanent shift to three days of in-office work and two days of remote work for most employees, accompanied by a $250 allowance for home office supplies. The program will also provide a range of benefits such as discounts on prepared meals, tutoring or homework assistance for children, fitness and pet care support, and others. The program will also focus on the use of technology for collaboration and communications.

“While this has been a unique year, working apart has brought our team closer together,” said Greg Power, president and CEO of Weber Shandwick Canada. “We’ve proven that we can create, collaborate and, most importantly, deliver for our clients in a remote environment. At the same time, we recognize that there will be many social and professional development benefits from being in the office together, once it’s safe to do so. By embracing a new working model, we’ll be providing our team with the flexibility they need and the in-person interaction they desire, and leading the way in creating the best workplace for our staff.”

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