Disney, Corus begin Star Wars campaign
By Adnews Staff
Walt Disney has begun a national campaign in association with Corus Entertainment of Toronto promoting the debut of a new theme park attraction called Star Wars: Galaxy's Edge. The attraction will open at the Disneyland Resort in California on May 31 and at the Walt Disney World Resort in Florida on August 29. The launch campaign will run on Corus specialty television channels, social media properties and radio stations. The initiative includes branded content, special programming, product integrations and a contest component. Consumers can enter online at <http://www.disneychannel.ca> to win one of three trips to either resort.
“As anticipation builds for the opening of Star Wars: Galaxy’s Edge, we have tapped into Corus’ undeniable breadth of best-in-class properties to maximize exposure across Canada, generating excitement and awareness of the spectacular new land,” said Lynn Chambers, vice-president of Corus Tempo. “As the exclusive Canadian broadcaster of the iconic collection of Star Wars films, we’re thrilled to continue our valued relationship with Disney to deliver Canadians a televised look at the immersive Star Wars: Galaxy’s Edge.”