The Source sponsors TSN program Overdrive
By Adnews Staff
Electronics retailer The Source has signed an agreement with TSN to sponsor its sports talk television program Overdrive. The new live show will air weekdays on TSN4 and TSN2. The Source will be the presenting sponsor of the program. The agreement includes on-screen promotion, special features, on-set brand exposure and product integration. The Source was previously a sponsor of the Overdrive radio program.
“We’ve done a lot of work with Overdrive, so we’re very excited to partner with them in a meaningful way,” said Joseph Ottorino, vice-president of marketing at The Source. “The partnership will allow us to connect with sports fans across Canada by developing integrated content that elevates our tech expertise in a fun and relevant way.”