Great Clips sponsors NHL
By Adnews Staff
Hair salon chain Great Clips has signed a multi-year sponsorship agreement with the National Hockey League and the National Hockey League Players’ Association. During the term of the agreement, Great Clips will be the official hair salon of the league. The brand will receive exposure during broadcasts of all US and Canadian playoff games, as well as during special events including the NHL All-Star Weekend, NHL Winter Classic, NHL Stadium Series and the NHL Gaming World Championship.
Great Clips will also conduct an online campaign called “LegendHairy Greats of the NHL.” Until the end of the Stanley Cup championship in June, consumers can visit a website at <http://www.nhl.com/hockeyhair> to vote for their favorite hockey player hairstyles. The campaign will also include social media support and materials in approximately 4,400 Great Clips locations in the US and Canada. This component will also feature online videos with participating NHL players describing their own hairstyles.
“We are excited to partner with the NHL and NHLPA as we highlight and celebrate the fun and unique hairstyles flowing throughout the sport of hockey,” said Lisa Hake, vice-president of marketing and communications at Great Clips. “This partnership offers Great Clips another opportunity to connect with a passionate audience where they live and have fun, while demonstrating how our salons and their stylists can provide quick and easy haircuts to meet anyone's style and personality.”