BioSteel sponsors six NHL teams
By Adnews Staff
Toronto-based sports beverage company BioSteel has signed multi-year sponsorship agreements with six National Hockey League teams: the Anaheim Ducks, Carolina Hurricanes, Chicago Blackhawks, Columbus Blue Jackets, Pittsburgh Penguins and Tampa Bay Lightning. BioSteel will be the official sports hydration sponsor of these teams. The agreements include point-of-sale displays at local retailers, sampling programs, in-arena branding and social media promotions. BioSteel is also the official hydration sponsor of the NHL and the National Hockey League Players’ Association.
“BioSteel has been deeply embedded in the hockey community since its inception and, when we secured the NHL deal last summer, we knew we wanted to deepen our connection with hockey fans through local partnerships and activations,” said Michael Cammalleri, co-founder of BioSteel. “Through each of these new team deals, we're thrilled to have the opportunity to tell our story and introduce our premium hydration products to each of these franchises' communities.”