Sonnet Insurance continues hockey campaign
By Adnews Staff
Sonnet Insurance of Toronto has begun a second phase in its ongoing marketing campaign in association with the National Hockey League Players’ Association. The television campaign promotes the company’s home and automobile insurance products and features association members Morgan Rielly, Zach Hyman and Frédérik Gauthier, as well as hockey players Jayna Hefford, Doug Gilmour and Mario Tremblay. The creative is intended to illustrate ways in which the world has changed for hockey and insurance. The effort also includes social media content. The initial campaign began in 2018.
“The Sonnet commercials from the 2018-19 hockey season were a huge hit with Canadian viewers, so we’re incredibly proud to continue this partnership with the NHLPA that brings highly relevant content to hockey fans across the country while extending awareness of our brand,” said Roger Dunbar, senior vice-president of Sonnet Insurance.