Mount Pleasant Group conducts Eternally Yours campaign
Mount Pleasant Group, a cemetery and funeral service provider based in Toronto, has begun a new campaign called "Eternally Yours." Developed by Union of Toronto, the campaign features a set of five greeting cards which consumers can arrange to be delivered after the consumer's death. Users can also record a voice message to be included with the card. The campaign includes an online video depicting a man recording cards to his grandchild to be opened on future occasions such as graduation and marriage. The initiative also includes two 30-second radio ads and a newspaper execution.
"Hearing a loved one's voice stirs up emotion in a unique and very personal way," said Rica Eckersley, creative director at Union. "These recordable cards allow people to be there for the milestone moments they would otherwise miss."