7-Eleven to sponsor That's Hockey
Convenience store chain 7-Eleven Canada has signed an agreement with specialty television channel TSN to become the title sponsor of its daily hockey news show That's Hockey. The program will now be titled 7-Eleven That's Hockey. As part of its sponsorship, the brand will also appear in several segments of the show, including a daily feature.
"That's Hockey and TSN are the preeminent source for Canadians to access all things hockey in one place, which is a commitment to hockey news convenience we get," said Doug Rosencrans, vice-president and general manager of 7-Eleven Canada. "We're excited to partner with Canada's sports leader to bring more of what our customers want: content that is well-stocked with hockey news."