Roy Estate Winery hires Featuring
Roy Estate Winery of California recently retained Featuring of Montreal to conduct a rebranding initiative. The assignment included the development of a new visual identity and packaging intended to convey the "exclusive and selective nature of its premium wines." The agency created new labels for the winery's La Rêveuse and Roy Estate Cabernet Sauvignon bottles incorporating matte paper with a stamped metal appearance. The firm also developed new print and digital collateral materials, as well as a redesigned website.