Cannvas MedTech readies awareness campaign
Cannvas MedTech, a Toronto-based business technology company specializing in the cannabis industry, has formed a promotional agreement with BTV-Business Television and BNN Bloomberg. Through this agreement, Cannvas will run a 15- and 30-second television commercial on BNN Bloomberg beginning in mid-September. The brand awareness campaign will support the company's Cannvas.me cannabis education service.
"Working with BNN Bloomberg and BTV allows us to tell our story to a broader investor audience and introduce our global cannabis education platform on a national level," said Steve Loutskou, chief operating officer for global markets at Cannvas MedTech. "The legalization of recreational use of cannabis in Canada begins October 17th. Consumers, investors, producers, and other participants in the sector recognize the value of what we provide in the marketplace. It's time we expand market awareness of what we are accomplishing and bringing to the cannabis space."