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L'Oreal Paris hires Rock-it Promotions

Montreal-based L'Oréal Paris Canada has retained Rock-it Promotions of Toronto as its public relations agency of record. The assignment also includes social media work, community management and influencer relations for the company's hair colour, hair care, skin care, cosmetics and men's grooming product lines.

"Looking forward, we are very excited about this new partnership and we feel Rock-it Promotions can help us realize our vision and continue to elevate the L'Oréal Paris brand," said Milan Mladjenovic, general manager of L'Oréal Paris.

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