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Eaton Centre readies CF Collective promotion

Cadillac Fairview is preparing a promotional initiative at its CF Toronto Eaton Centre shopping mall called the "CF Collective Pop Up Shop." From Aug. 2 to 5, the mall's central court will host temporary retail locations for three Toronto-based retailers "not normally found in traditional shopping centre settings." These will include plant retailer Sonic Bloom, t-shirt maker Blackhare and urban map company Cut Designs.

"As a proud member of the Toronto community, CF Toronto Eaton Centre is delighted to welcome three local entrepreneurs to the centre as part our CF Collective program," said Sheila Jennings, general manager of the mall. "We aim to deliver a compelling mix of retail offerings while providing uniquely curated in-mall experiences that resonates with our guests, and we believe CF Collective seamlessly marries both of these objectives."

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