L'Oreal Paris, Fashion conduct lipstick promotion
By Adnews Staff
Cosmetics company L'Oréal Paris has begun a promotion for its Colour Riche line of lipstick in association with Fashion Magazine. During the promotion, consumers will be invited to submit potential names for a new shade of lipstick not previously sold in Canada. Consumers can submit entries online at <http://www.fashionmagazine.com/nameourlipstick> until April 1. A judging panel will select five finalists, with the winner then determined by public voting. The grand prize winner will receive a $500 gift basket from L'Oréal Paris and a package for two to Fashion's 35th anniversary party in October, including a $2,000 shopping trip. "L'Oréal Paris is proud to partner with Fashion Magazine to celebrate 35 gorgeous years of trailblazing glam," said Jennilee Dunwoody, cosmetics group manager at L'Oréal Paris Canada. "So many women have told us naming makeup would be their dream job, and now here is their chance to see if they have what it takes with shade number 35 of the world's most popular lipcolour, Colour Riche." Fashion Magazine is published by St. Joseph Media of Toronto.