CSA Group rebrands
Toronto-based not-for-profit organization CSA Group has introduced a new brand identity using the tagline, "Advancing Today, Anticipating Tomorrow." The branding also includes a new logo. The changes are intended to provide a single brand identity for all of the association's divisions. CSA Group specializes in standards development, training, testing and certification for industries including plumbing, construction, medical, safety, technology, appliances, lighting and sustainability, as well as consumer product evaluation. "The new brand is a result of our collaborative work with stakeholders, members and customers," said Ash Sahi, president and CEO of CSA Group. "We listened to their feedback about a desire to work with a more modern and global organization, while still maintaining our rich history and an emphasis on sustainability. The singular, more streamlined brand will help the organization extend its global service offerings and the best possible solutions to our customers and members while building on our specialized technical expertise, reputation, trustworthiness and heritage."