Cossette, Leger release brand study
Cossette and Leger have released a new study called "Ovation" examining the relationships between consumers and brands. According to the companies, the study examines approximately 200 brands in 12 categories and 25 sub-categories. It includes data from approximately 5,000 Canadian respondents gathered over two years.
"The study allows brand managers to understand which elements influence a brand's positioning within its competitive environment," said Florence Girod, chief strategy officer at Cossette. "They can then identify the brand's strengths and weaknesses. Seeing where a brand stands out, or not, gives the best industry players a comparative advantage. They can better target their marketing efforts."