RBC to sponsor La Voix
RBC has signed a promotional agreement with TVA Group of Montreal by which the bank will sponsor musical reality program La Voix. RBC will sponsor the competition's grand prize of $50,000. RBC will use the agreement to promote its new music service RBCxMusic. The new season of La Voix will begin on Feb. 11. TVA Group is a subsidiary of Quebecor Media.
"We are thrilled RBC has chosen to partner with La Voix, the ideal venue to connect with Quebecers," said Donald Lizotte, vice-president of sales and media creativity at TVA Group. "La Voix represents more than great ratings and large audiences. Our viewership has a deep emotional attachment and we are proud to join forces with a community builder like RBC. It's a perfect fit for La Voix."