ROYAL RELEASES NEW RSP
By Adnews Staff
The Royal Bank of Canada has launched a new RSP that allows consumers to diversify their RSP plans for a lower administrative cost than most self-directed plans. Called the Action Direct Value RSP, it enables purchasers to add fixed-income investments, such as Canada Savings Bonds and treasury bills, to a selection of nearly 600 mutual funds and Guaranteed Investment Certificates. The plan carries no minimum asset requirement and the administration fee is only $25. A national print campaign touting the new fund launched this week. The ad was created in-house. Action Direct manager David Birkbeck told Adnews the spot was adapted from a brochure for the RSP that depicts a director's chair. The chair, Birkbeck said, ties in with the concept of directing your own financial future. Action Direct is Royal Bank's discount brokerage division. It allows clients to manage their portfolios via phone or computer, 24 hours a day.