VANCOUVER FIRM LAUNCHES MARKETING DATABASE
By Adnews Staff
Vancouver-based MultiActive Data Inc. has created an interactive business list service with access to over 11 million North American business files. Called Eagle Direct, the company says the service is ideal for marketers who require targeted prospect lists for direct mail pieces or telemarketing. To access the database, users must go to the Eagle Web site and can then conduct a search using a number of criteria. The information can then be downloaded as mailing labels with contact names, or sales leads that include information such as annual sales volumes and the number of employees. The site also contains tips and information on direct marketing. Users will be charged only for downloaded data. Eagle Direct is currently being marketed through direct mail and Internet advertising. It is also being promoted through the sales channels of sister company, Maximizer Technologies of Vancouver. Eagle brochures are inserted into Maximizer software packages and Eagle stories appear in Maximizer's customer newsletter. Wunderman Cato Johnson's Vancouver office created the Eagle brochures. MultiActive Data and Maximizer Technologies are owned by MultiActive Technologies Inc. of Vancouver. Bryant, Fulton & Shee of Vancouver is MultiActive Technology's agency of record and will be involved with future Eagle advertising. MultiActive Technologies specializes in producing on-line consumer and business products. It is also the parent company of MultiActive Education Inc., MultiActive Real Estate Technologies and Pacific Place Cable.