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City of Toronto, Black CAP begin transphobia awareness campaign
By Adnews Staff
The City of Toronto and the Black Coalition for AIDS Prevention have begun a new advertising campaign intended to raise awareness of the issue of transphobia. According to the organizations, the campaign encourages residents of the city to reconsider their perceptions of transgender and non-binary people, particularly trans youth of colour. The campaign consists of transit advertising supported with social media activities and online materials at <http://www.torontoforall.ca>. The creative features real trans youth residents of Toronto. The effort was developed by Public of Toronto. as part of the city's ongoing "Toronto for All" campaign, which began last summer.
"We're confident that this campaign will lead to important conversations about gender and sex and how we can reduce the significant barriers that trans youth of colour in our city experience in their homes, schools, workplaces and beyond," said Shannon Ryan, executive director of the coalition.