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Zoom signs ad deal with Steve Nash Fitness World
By Adnews Staff
Toronto-based out-of-home media company Zoom Active Lifestyle Marketing has formed an agreement with British Columbian fitness chain Steve Nash Fitness World & Sports Club. Under the terms of the agreement, the 20 locations in the chain will be outfitted with digital screens from Zoom which will display advertising and entertainment content to customers. Zoom will also be the exclusive third-party sales representative for all advertising and entertainment displayed in the clubs.
"The media landscape has fundamentally changed with consumers spending more time outside of their home and engaging with the entertainment of their choice when they want and how they want," said François de Gaspé Beaubien, CEO of Zoom. "We are thrilled to be with them during one of their key passion points, feeling great during their workouts. We are also responding to our clubs' membership growth by continuing to invest in our network by producing more original content as well as continuing to add our music video library. Our media offerings cater to a desirable and valuable audience that is growing each day, as millions of Canadians are embracing a more active, healthy lifestyle."