LOTUS TOUTS DOMINO IN LATEST CAMPAIGN
By Adnews Staff
U.S.-based Lotus Development Corp. introduced a North American TV campaign this week for its Domino software. The three TV ads feature stand-up comedian Dennis Leary. They are aimed at differentiating Domino as a solution for companies that need to conduct serious business on the Web. The software lets users manage and create Web sites. The campaign was created by Ogilvy & Mather of New York. In Canada, O&M's Toronto office did the media buy. Cohn & Wolfe of Toronto is doing Canadian PR. Lotus is a division of U.S.-based International Business Machines Corp.
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