SHARK CARTILAGE MAKER MAY NEED AGENCY
By Adnews Staff
Alta Natural Herbs & Supplements of Vancouver has decided to go after the consumer market and may look for an agency next year to promote its products, sales manager Greg Shafransky told Adnews yesterday. The company sells shark cartilage products around the world. Two-thirds of its business is outside of Canada. Until last week, Alta Natural had sold its products in Canada in health food stores, but now the products are available at London Drugs in B.C. and Alberta and at Wal-Mart stores across Canada. It is expanding its distribution because shark cartilage is becoming recognized as an alternative treatment for cancer. Currently, advertising is done in-house. Alta Natural spends about $22,000 a month on advertising. The company sells 80 different products.