QUEBEC AGENCY BEGINS ALCOHOL ED INITIATIVE
By Adnews Staff
Communications bleu blanc rouge inc. of Montreal launched a card and poster campaign for non-profit organization Éduc'alcool this week. Through the distribution points of Montreal network agencies, Zoom Cards, POP and Publicité sauvage, Communications bleu blanc rouge inc. is giving away cards carrying a responsible drinking message. Available at over 1,400 locations in Montreal, Quebec City, Sherbrooke and Trois-Rivieres, the cards depict a festive meal in the Norman Rockwell style. The people enjoying the meal are all portrayed as drinking moderately and enjoying themselves. A verse on the back of the card, which is meant to be given to family and friends, wishes people prosperity, health, happiness and love and encourages them to drink responsibly. Posters at the points of distribution promote the cards' availability. Éduc'alcool represents the Quebec liquor control board and companies involved in the Quebec alcohol industry. Its goal is to promote the responsible consumption of alcohol.