Procter & Gamble begins Mr. Clean campaign
Procter & Gamble has released a new campaign for its Mr. Clean brand of cleaning products. The campaign consists of a television commercial called "Jingle" in 30- and 15-second versions. The creative makes use of the Mr. Clean spokescharacter and a reworked version of the musical theme used by the brand since 1959. It depicts the product being used in various household settings with the help of the character. The campaign was developed by Leo Burnett Canada.
"Not only is Mr. Clean the original all-purpose cleaner, but he's the iconic character that earned his way into consumers’ hearts, minds and lives," said Kevin Wenzel, associate brand director for North American surface care at Procter & Gamble. "Having made such an impression as one of P&G's oldest and most recognized jingles, we wanted to give this uniquely ownable and relatable song a modern twist for today's consumers. Our inspiration was to renew it to bring the ear-catching tune into today's millennial households."