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Maverick launches content marketing division

Toronto-based Maverick has launched a new content marketing division called Maverick Content. According to the company, the service is aimed primarily at small and medium-sized businesses that can't afford to retain a public relations or advertising agency. The unit's services include graphic design, video production, copywriting, photography, social media support and training.

"Small businesses have trouble getting quality marketing content they deserve, at a fair price that fits their budget," said Julie Rusciolelli, president of Maverick. "Bigger agencies don't want to touch smaller clients, and boutique agencies can only do one or a few types of marketing content well. We do it all, and we're happy to service the small business sector that makes up the backbone of our economy."

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