HookLogic launches in Canada
New York-based electronic commerce marketing company HookLogic has expanded its operations into Canada by opening an office in Toronto. HookLogic operates a service called the HookLogic Exchange through which advertisers bid on media space with online shopping properties. Participating retailers in Canada at launch include Walmart, Sears and Costco.
"Canada is a vibrant e-commerce and digital media market and most of our brand advertisers offer their products through Canadian retailers," said Jonathan Opdyke, CEO of HookLogic. "Our objective is to help Canadian retailers be more competitive, while expanding the performance marketing efforts of our brand partners."