Tourism Toronto hires Crispin Porter & Bogusky
By Adnews Staff
Tourism Toronto has retained Crispin Porter & Bogusky as its lead marketing agency. The agency won the account after a review and request for proposals process that involved approximately 100 firms. The search process was managed by Reynolds & Fyshe. "We're looking to the CP&B team to help us ignite a conversation with sophisticated urban travellers around the world about a destination that will excite and surprise them," said Joel Peters, chief marketing officer at Tourism Toronto. "It's a conversation that needs to take place across all media channels seamlessly, powered by smart marketing ideas." The account was previously held by Leo Burnett Canada.
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