Representation roundup
By Adnews Staff
Olive Media of Toronto has signed an exclusive online advertising sales agreement with Burst Media of Burlington, MA. Olive will now handle the Canadian inventory for Burst's collection of websites. According to the company, this bring Olive Media's reach to 17.44 million unique monthly Canadian visitors. "We have always been committed to bringing Canadian advertisers and agencies brand-safe, transparent channel and performance advertising solutions," said Theresa Smith, product vice-president at Olive Media. "Burst has taken a similar approach building a strong transparent portfolio of brand safe websites, making the addition of Burst's sites a great fit with Olive's offering. With more than 24 channels and sub-channels, our advertisers can confidently address their target consumers within a contextually relevant environment."