International news: MDC Partners buys into 72andSunny
By Adnews Staff
MDC Partners of New York has acquired a majority interest in 72andSunny, a branding agency with offices in Los Angeles and Amsterdam. The firm's client roster includes Hewlett-Packard, CKE Restaurants, Research In Motion, Nike, Discovery Channel, K-Swiss, Take-Two Interactive, PacSun, Air New Zealand and Bugaboo. Its services include advertising production, interactive development, social media activities and public relations. "MDC Partners is all about talent, and the talent at 72andSunny is as good as we have ever seen," said Miles Nadal, chairman and CEO of MDC Partners. "They offer their clients a unique combination of stellar creative firepower, the ability to make their brands matter in culture, along with the holistic marketing sensibility to seize the multitude of connection points and maximize their earned and unpaid media. They have deep global experience and understanding, and their clients recognize the amazing combination of digital expertise, and creative prowess with the component of measurable results." No financial details are available.