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Investors Group conducts Memories campaign

Winnipeg-based financial firm Investors Group has begun a national advertising campaign that focuses on the memorable life experiences of its customers. Developed by DDB Canada in collaboration with Bleublancrounge and Tribal Worldwide, the campaign consists of television, online, print and social media advertising. The creative depicts the ways in which the company's investment services can help consumers meet their lifestyle goals. The creative depicts people describing their most cherished memories and whether or not they would exchange that memory for money.

"To differentiate the campaign from other financial advertising, the creative takes a more honest and human approach to the category," said David Ross, creative director at DDB Toronto.  "There's a tension in the pursuit of earning money and not letting your working hours come at the expense of living a fulfilling life. We wanted to tap into that and remind people that, with a proper financial plan from Investors Group, you can get more out of your money so you can live a more memorable life."

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