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Investors Group hires DDB Canada
By Adnews Staff
Financial services company Investors Group has retained DDB Canada as its marketing communications agency of record. The agency will service the account from its Toronto office, supported by DDB Montreal and Tribal Worldwide of Toronto. DDB won the account in a competitive pitch process involving 20 Canadian agencies. According to the company, the agency will work to strengthen the Investor Group brand, with a focus on its financial planning services for Canadian families. This new branding is expected to debut in early 2015.
"Investors Group enjoys an 88-year reputation of providing Canadians with individualized financial planning services," said John Wiltshire, senior vice-president of marketing at Investors Group. "However, we recognize the opportunity to strengthen the brand to fuel future growth. We're intrigued by the fresh perspective DDB Canada presented, along with their strong brand strategy capabilities, financial services experience and digital expertise."