TFO launches on-demand video site
By Adnews Staff
Groupe Média TFO has debuted a new online service at TFO.org that provides on-demand educational video content for children. The site, developed by Turbulent, offers approximately 9,000 videos and games, as well as mobile applications, colouring activities and music. It also makes use of a more streamlined navigation system, playlists, an advertising-free section for children between the ages of two and six, and a timer that parents can use to monitor a child's media consumption.
"The launch of this new platform is a key step in our digital strategy and reflects our desire to reach out to new French-speaking audiences, wherever they are," said Magalie Zafimehy, digital content manager at Groupe Média TFO. "This way, we look forward to better understanding their needs and to offering them content they can identify with."