Kruger resumes Cashmere Collection promotion
By Adnews Staff
Kruger Products has resumed an annual promotion in support of breast cancer research. The 18th annual Cashmere Collection fashion show took place in Toronto on Sept. 28. The show featured gowns from 16 Canadian fashion designers made from sheets of Cashmere bathroom tissue. The outfits this year were based on the theme of the historical Belle Époque era in France. The show will air on CTV and streaming service Crave on Oct. 8. This will be the first time the fashion show has been aired on television. The initiative is intended to raise funds for the Canadian Canccer Society and the Quebec Breast Cancer Foundation.
“We see a strong reflection of the Belle Époque era in our current cultural climate,” said Susan Irving, chief marketing officer at Kruger Products. “Our goal is to showcase Canadians’ strength and resilience with this larger-than-ever 2021 collection. Our new Belle Époque theme serves as a reminder of the optimism and strength Canadians have shown through turbulent times, and honours the strength demonstrated by the thousands of people affected by breast cancer every year.”