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Flow hires NKPR
By Adnews Staff
Packaged water company Flow has retained NKPR of Toronto to support its launch campaign in Canada and the US. The assignment includes media relations, social media activities, events, corporate partnerships and influencer relations. The launch campaign focuses on the quality of the company's water, which comes from a spring in Mildmay, ON, and its non-plastic packaging. The communications program will highlight the health benefits of the product and the environmental sustainability of the company's practices.
"We look forward to benefiting from NKPR's expertise within the food, drink and lifestyle arenas to launch our new water brand in Canada and beyond," said Nicholas Reichenbach, founder of Flow. "Flow is inspired by people living in the moment and living mindfully. We trust in NKPR's proven ability to reach across our target market to engage consumers about our natural water offering in a way that communicates the socially conscious mandate that makes Flow a uniquely responsible water brand."